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The Freelancing Masterclass
Chapter 1: Starting Your Business
Let's start with the basics. (1:09)
Lesson 1: How to leave your job to go freelance (7:21)
Lesson 2: Incorporating: the basics (8:16)
Chapter 2: Take Control of Your Finances
Lesson 1: Create and control your budget (8:54)
Lesson 2: Managing your cash flow (8:16)
Lesson 3: Preparing for taxes (8:37)
Chapter 3: Managing Yourself
Lesson 1: Setting useful goals (5:09)
Lesson 2: Managing your time (6:08)
Walkthrough: How I use Trello
Lesson 3: Scheduling and calendar management (9:31)
Chapter 4: Communicating With Clients
Lesson 1: Communicating with clients (4:00)
Lesson 2: How to write a strong proposal (13:00)
Lesson 3: Contracts: Why you need them, what to include (5:25)
Workshop: Contracts for Freelancers and Entrepreneurs
Lesson 4: Invoicing and getting paid (4:57)
Lesson 5: Saying "no" to a potential client (6:54)
Lesson 6: Handling scope creep (3:50)
Does "business" feel less scary now? (1:10)
Chapter 5: Marketing Yourself
It's time to talk about marketing yourself. (0:45)
Lesson 1: Building confidence (7:19)
Lesson 2: How to be the "best" choice (5:17)
Lesson 3: Talking about yourself (4:45)
Lesson 4: The EYES and EARS method of selling (13:06)
Lesson 5: Creating new advocates (14:34)
Lesson 6: Why you should specialize (9:00)
Bonus: Talking with Val Geisler about Specialization
Lesson 7: Three questions to drive your marketing (6:49)
Lesson 8: Why to use Psychographics vs. Demographics (5:30)
Lesson 9: Developing your unique, personal brand (12:55)
Bonus workshop: Find your brand voice with Anna Hetzel
Lesson 10: How to use testimonials and case studies (8:17)
Lesson 11: Websites: Why you need one, and how to build it (13:03)
Chapter 6: Pricing Your Services
Lesson 1: How should you price your services? (11:23)
Lesson 2: Moving from hourly to retainers (7:05)
Lesson 3: How to raise your rates (6:46)
Start marketing yourself! (1:33)
Chapter 7: The Basics of Selling
Now the fun part: selling! (1:05)
Lesson 1: Changing your mindset from selling to offering (7:37)
Lesson 2: What is a sales funnel? (9:07)
Lesson 3: Managing your sales funnel with a CRM (15:57)
Lesson 4: Getting more referrals (8:25)
Lesson 5: How to find good clients (7:39)
Lesson 6: Why selling offline is more important than selling online (6:09)
Lesson 7: The fastest way to earn more revenue (5:09)
Chapter 8: Sell Like a Pro
Lesson 1: Targeting, messaging, and frequency (8:56)
Lesson 2: How to use Scarcity and Urgency (5:22)
Lesson 3: Upsells, downsells, and introductory offers (7:11)
Lesson 4: Daily activities for finding more clients (8:13)
Chapter 9: Creating Content
Lesson 1: Should you create content? (5:45)
Bonus workshop: Creating content doesn't have to kill you
Lesson 2: Creating a content marketing strategy (6:35)
Lesson 3: Which social media platforms are right for you? (6:40)
Lesson 4: How to Use LinkedIn (9:42)
Lesson 5: Which email service is right for you? (6:52)
Chapter 10: Growing Beyond Freelancing
Lesson 1: Forming partnerships (15:39)
Lesson 2: How to productize your services (6:00)
Lesson 3: Becoming an expert or thought leader (4:58)
Lesson 4: Finding mentors and community (9:39)
Get out there and sell! (1:17)
Bonus Material
Bonus: Behind the scenes of my business (48:26)
The Freelancer’s Guide to Open Enrollment and the Health Insurance Marketplace
Bonus workshop: Find your brand voice with Anna Hetzel
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